Approach

I'm a designer. On the simplest of levels, I separate positive and negative space in an attempt to please the eye. I've held other titles, like Art Director, Creative Director, and Executive Creative Director, but most of the time the work I do is driven by design. I love to help brands define their visual language, and believe that effective design can be the difference between a brand's success and failure. I believe that the outcome is far more important than the process, and strive for solutions which are simple, bold, and built to last.

Collaboration

Almost every project is a collaborative effort. In most cases the output is a result of a team’s dedication over the course of months and sometimes years. (Sometimes, it's the result of an inspired weekend or really late night.) Regardless of the project's scale, I'm always looking to bring some of the best people together in the name of making something worthwhile.

Experience

TBWA\Chiat\Day LA
Director of Design

Quiksilver
Creative Director, Marketing

Anomaly Amsterdam
Executive Creative Director

Art Center College of Design
Instructor

Media Arts Lab
Associate Creative Director

Wieden+Kennedy Amsterdam
Head of Design

Powell NY
Art Director & Designer

86 the onions, inc.
Art Director & Designer

California State Parks
Lifeguard



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