Simplicity of message. A well-designed product to promote, and a team dedicated to setting the stage and getting out of the way. Some celebrities thrown in for good measure.

Created in collaboration with a cast of hundreds at TBWA\Media Arts Lab, including Marc D’Avignon, Jay Berry, Demian Oliviera, Kevin Butler, Melinda Keough, Paul Wysocan, Parker Grant, Niraj Zaveri, Louise Shieh, Jared Coller, Chris Ribeiro, Chuck Monn, Scott Trattner, Duncan Milner and James Vincent. Directed by Mark Romanek, Mark Coppos, and Bryan Buckley.