Global beer brand from the Netherlands founded in 1873. Physical assets for high-end bars and nightclubs. A branding system. A reductive exercise. An additive exercise. Experimental signage.

Created at Wieden+Kennedy Amsterdam in collaboration with Rizon Parein, Mark Bernath, Eric Quennoy, Betsy Decker, Brandon Davis, Mark van Iterson, and John Norman. Product photography by Andrew Zuckerman.